Focal
A crisp, modern design for the optometrist who also runs a great frame shop.
Yours in seconds, on your own URL. Free.
The design, up close
Every section ships exactly like this — swap the words and photos for yours.
No editor to fight. Just ask.
Once it's yours, your AI (Claude, ChatGPT, Cursor…) stays connected — these are real requests it handles.
Design details
The exam, itemized
Five plain-language steps show what a thorough 30-minute exam actually includes, from history to a real conversation. It answers the question every new patient quietly has: will they rush me.
A frame wall that sells itself
Six independent makers set as a clean two-column roster with one line of character each, plus the outside-prescription welcome line that wins over frame browsers.
The eye-chart moment
E, F P, T O Z, shrinking line by line in oversized type on deep teal, with acuity labels and one witty caption that lands on the book button. Nobody scrolls past it.
Prices stated, not hidden
Accepted vision plans as a checked list, the self-pay exam price set huge, and frame ranges told honestly from $95 to the fancy Japanese acetates.
Booking is a text message
A prefilled SMS button, the phone number everywhere it should be, and a same-week promise. No portal, no widget, no login.
One teal to rule the palette
Every color hangs off a token block at the top of the CSS. Swap one variable and the whole practice re-brands.
How it works
Copy it
One click puts this exact site on your account, live at your-name.hatchable.site. The code is yours — no lock-in, no "Powered by."
Make it yours
Connect your AI and talk: "swap in my photos," "change the name to Lupa," "rewrite the about page." It edits the real files and redeploys in seconds.
Point your domain
Keep the free URL forever, or put the site on your own domain when you're ready.
Start with Focal tonight.
Free to copy, live in seconds, and every future edit is one sentence to your AI away.