Customer Research

H by Hatchable

A searchable vault of what your customers actually said, with the receipts.

Customer Research

Every call, ticket, and interview taught you something, and most of it is gone. The insight lives in a recording nobody rewatches and a doc nobody reopens. When you go to make a decision, you are working from memory and a hunch.

Customer Research is a vault your AI agent files evidence into. It drops in calls, tickets, and interviews, pulls out the insights, and tags the themes. You get a searchable database where every finding links back to the exact quote it came from.

Ask what people say about onboarding and you get the themes, how often each comes up, and the verbatim lines behind them. You walk into the roadmap meeting with evidence instead of opinions.

It is a self-hosted alternative to a research tool like Dovetail, with every source and insight in your own database. Bring your own AI keys.

Copy and Launch it, connect your agent over MCP, and stop losing what your customers tell you.

Talk to it from your AI

Once Customer Research is on your account, the same AI you used to install it can read its data, send its emails, and change its code — for the life of the project. Try things like:

“File this call transcript and pull out the insights.”
“What are people saying about onboarding, and how often does it come up?”
“Show me every complaint about pricing with the exact quotes.”
“Which theme has grown the most in the last month?”

Every Hatchable project ships with an MCP server scoped to it — how it works.

MCP tools

add_source(type, title, body)

File a call, ticket, or interview into the vault.

log_insight(source_id, insight, theme)

Record a finding and tie it to the source and theme it came from.

search_vault(query)

Search across every source and insight for a term or phrase.

ask_vault(question)

Ask a question and get an answer grounded in the filed evidence, with sources.

list_themes()

List the themes across the vault and how often each appears.

get_source(source_id)

Return a single filed source with its insights.

Features

File any source

Add a call, ticket, or interview and it becomes part of the record. Your agent can log sources as fast as they come in.

Insights with receipts

Every finding links back to the exact quote it came from. Claims you can trust because you can see the evidence.

Ask the vault

Ask a plain question about your customers and get an answer grounded in what they actually said, with sources.

Themes over time

See which topics keep coming up and how often. The patterns you would miss reading one transcript at a time.

Your data, your keys

Sources and insights live in your own database. Bring your own AI keys and nothing leaves your control.

What you get

  • Source code, deployed to your account on Hatchable
  • Your own subdomain (or BYO custom domain on the Builder plan)
  • A real Postgres database, scoped to this app
  • The ability to make a copy, edit it, and redeploy via your AI tool
  • CSV export of your data, any time